Case Studies

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Neotek is particularly suited for manufacturers, importers and distributors of non-configured products, especially those that offer a large catalogue of products and whose sales team are still using manual processes.

Today our clients represent over 12 sectors including:

  • Auto parts (distribution and retail)
  • Cosmetics
  • Electrical components
  • FMCG
  • Food distribution
  • Giftware
  • Hardware
  • Industrial supplies
  • Lighting
  • Medical and pharmaceutical
  • Pet supplies
  • Whiteware and appliances

Below are just a few of the companies using Neotek to power sales:



L’Oréal is the world’s leading cosmetic, skincare and haircare company with thousands of products spanning consumer, luxury and professional ranges. L’Oréal employs 180 staff members including nationwide sales representatives, working to create a strong brand presence in hair salons, pharmacies, department and variety stores and grocery outlets throughout New Zealand.

L’Oréal’s use of Neotek Sales Force Automation has resulted in increased sales, reduced costs and greatly improved customer service.

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G.U.D (NZ) Ltd is the manufacturer of RYCO branded automotive filters, which includes air, oil and fuel filters. They are the leading after-market filter supplier in New Zealand and have utilised Neotek's comprehensive vehicle cataloguing system to drive growth.

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Applico Group

Applico Group is a leading distributor of premium kitchen appliances and spare parts sourced from throughout the world. Applico has exclusive New Zealand distribution rights to Smeg and Classique from Italy, St George from Australia and Viking from the USA. Applico utilise the eCommerce, print and CD catalogue modules to power sales for their retailers, service agents and customers.

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Regardless of whether you manufacture your own product or distribute for others, you can power your sales with Neotek. Just ask us how.

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